Social Media Toolkits

Call to Action! Solidarity w/ AAP

Social Media Toolkit

Join the nation wide media strategy against the MVP! Are you organizing a solidarity action? Getting the word out about your action a good way to impact your target.

We want to share all the different solidarity actions, please send us a little bit about your action.  Part of this call to action is connect nation wide organizing against the MVP.  That depends on you all sharing with us your badass actions.  You can either tag us on social media or email us your action for us to post. 

Social media is great, but sometimes it's nice to get your action in the news or make sure that the corporation or bank you are targeting see it.  Consider writing a press release and sending it to local media or tagging your target in your social media.

Check out our entire social media toolkit to find more messaging, sample social media posts, and more resources.

Are you planning an action? Tell us about it!

Write a Statement!
Write about why you’re taking action.

Take a Picture!
Get photos/video of your action.

Tag Us!
Tag Appalachians Against Pipelines:

Facebook: Appalachians Against Pipelines
Instagram: @AppalachiansAgainstPipelines
Twitter: @stopthemvp

Use Hashtags!
Include the days of action hashtags in your post:

#BlockEveryPath
#DoomtothePipeline
#StoptheMVP

Email Us!
Email us about your action and we’ll post it for you. Make sure to include what happened and photos.

aapsolidarity@proton.me

General Messaging

Pipeline construction of the Mountain Valley Pipeline, and the fight to stop the MVP, is far from over. The pipeline will never be built.  We are fighting for more than just an end to this pipeline, but for a better world.

Stand in solidarity with people in Appalachia who are facing are facing increased state repression in the fight against the Mountain Valley Pipeline, specifically those taking direct action against the pipeline.  Both the company and local law enforcement are coming after people who are trying to stop this doomed project.

The MVP is currently being built across Peters Mtn (Jefferson National Forest), a place that has been the site of fierce resistance to the pipeline and is a place many people in the community care deeply about.  Appalachians Against Pipelines and the direct action campaign against the MVP started on that same mountain in 2018.

Fight back with other land defense movements who are also facing increased political repression. It has almost been one year since the murder of Tortuguita in Atlanta during the Stop Cop City Weelaunee Forest occupation. People are facing domestic terrorism and RICO charges for taking a stand against Cop City. And years after Standing Rock, people are continuing to endure state repression with subpoenas being issued recently.

Get the Word Out

You can tag the social media accounts of whatever bank or corporation you are targeting.  Consider emailing your statement and action to them.  Let's bombard them with our resistance.  Here are some examples, but go ahead and do your own research.

Write a Press Release

Find the press contact for your local (or nationwide) media and send them your press release. And it's a good idea to include pictures of your action no matter who you're sending it to (and give folks permission to use your photos, as applicable)! Here is a general format for writing a press release:

Email Subject Line: [FOR IMMEDIATE RELEASE]: Short line about what’s going on

[Where your action is happening, county/city and state] --

Paragraph 1: What is happening/what happened

Paragraph 2: Quote about why you're taking action

Paragraph 3: Background context and facts

Paragraph 4: Another quote

Paragraph 5: More background context